Asked by Michael Megler on May 28, 2024
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List and define the three major types of vertical marketing systems.
Vertical Marketing Systems
A marketing system in which the main participants of distribution – producer, wholesaler, and retailer – work together as a unified group in order to meet consumer needs.
Types
Different categories or classifications into which things can be sorted based on common characteristics or attributes.
Major Types
Principal or most common categories or varieties within a broader concept.
- Analyze the variance in supply chain management and marketing channel strategic approaches.
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Learning Objectives
- Analyze the variance in supply chain management and marketing channel strategic approaches.
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