Asked by Yenill Jacalan on Jun 25, 2024
Verified
Luanne drove into work and went through the drive-thru of her local coffee shop for a "double-double," like she does every single weekday. What level of involvement does this describe?
A) flow state
B) inertia
C) high
D) affective
Drive-Thru
A service model allowing customers to purchase products or receive services without leaving their vehicles.
Involvement
The degree of interest and engagement an individual has in a particular activity, issue, or object.
- Identify and describe the levels of consumer involvement and factors affecting it.
Verified Answer
NS
Natty SynorivaJun 29, 2024
Final Answer :
B
Explanation :
Luanne's behavior indicates a routine or habitual purchase, which is characterized by low involvement and is best described as inertia. This means she likely makes this decision out of habit without much thought or emotional investment.
Learning Objectives
- Identify and describe the levels of consumer involvement and factors affecting it.