Asked by JORDAN ESCOBAR on May 22, 2024
Verified
Manu needs data and information about households and consumers in the Midwest.Since he wants free information that he can collect quickly,he will search government agencies for studies and census data.Which term describes the type of research Manu is gathering?
A) preliminary research
B) primary research
C) secondary research
D) statistical research
Preliminary Research
Initial investigations or studies conducted to gather basic information before embarking on a more detailed project or research.
Secondary Research
The collection and analysis of existing research and data, as opposed to conducting original experiments or surveys.
Statistical Research
A method of gathering, analyzing, interpreting, and presenting data in a quantifiable form to draw conclusions, make predictions, or inform decisions.
- Understand the role of research in PR strategy and the use of both primary and secondary research.
Verified Answer
Learning Objectives
- Understand the role of research in PR strategy and the use of both primary and secondary research.
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