Asked by Duncan Jackman on Jun 08, 2024
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Many marketing students initially overlook the importance of marketing channel management because
A) marketing has no responsibility for supply chain management.
B) marketing channel management doesn't add much value for customers.
C) companies do not want customers to know anything about the supply chain.
D) many of these activities take place behind the scenes.
E) marketing channel management is already transparent.
Marketing Channel Management
Also called supply chain management; refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers.
Supply Chain Management
The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.
Behind The Scenes
Actions, processes, or operations that occur out of public view, often in preparation or support of a main activity, product, or event.
- Acquire knowledge on the importance of marketing channels and supply chain management in ensuring efficient product distribution and improving customer satisfaction.
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Learning Objectives
- Acquire knowledge on the importance of marketing channels and supply chain management in ensuring efficient product distribution and improving customer satisfaction.
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