Asked by Marie Pearson on Jun 08, 2024
Verified
Many small businesses whose competitors are national franchises advertise "we are locally owned" or "we have been here since 1951." This is part of these firms'
A) business mission.
B) market segmentation strategy.
C) positioning strategy.
D) customer excellence strategy.
E) target market.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the minds of target customers, distinguishing it from competitors.
Customer Excellence Strategy
A business approach that focuses on providing outstanding customer service and value to achieve loyalty and superior customer satisfaction.
Locally Owned
Businesses that are owned, operated, and situated within a specific local community or area.
- Acquire knowledge on how to effectively position and target to captivate the desired market segments.
Verified Answer
Learning Objectives
- Acquire knowledge on how to effectively position and target to captivate the desired market segments.
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