Asked by Blake Cousens on Sep 23, 2024

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Marcia is uncomfortable at her job as a marketing director for a munitions company because she believes war is destructive.Marcia's feelings are best described as:

A) framing.
B) cognitive dissonance.
C) self-deception.
D) filtering.

Cognitive Dissonance

A psychological phenomenon occurring when an individual experiences mental discomfort from holding two or more contradictory beliefs, values, or ideas simultaneously.

Marketing Director

A Marketing Director is a professional responsible for leading and guiding a company's marketing efforts and strategies.

Munitions Company

A company specializing in the production and supply of military weapons, ammunition, and related equipment.

  • Identify the psychological mechanisms, such as cognitive dissonance and social proof, that influence the effectiveness of persuasive efforts.
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Gurdarshan Singh5 days ago
Final Answer :
B
Explanation :
Marcia's discomfort is the result of her beliefs conflicting with her job duties, which is a classic example of cognitive dissonance.