Asked by Blake Cousens on Sep 23, 2024
Verified
Marcia is uncomfortable at her job as a marketing director for a munitions company because she believes war is destructive.Marcia's feelings are best described as:
A) framing.
B) cognitive dissonance.
C) self-deception.
D) filtering.
Cognitive Dissonance
A psychological phenomenon occurring when an individual experiences mental discomfort from holding two or more contradictory beliefs, values, or ideas simultaneously.
Marketing Director
A Marketing Director is a professional responsible for leading and guiding a company's marketing efforts and strategies.
Munitions Company
A company specializing in the production and supply of military weapons, ammunition, and related equipment.
- Identify the psychological mechanisms, such as cognitive dissonance and social proof, that influence the effectiveness of persuasive efforts.
Verified Answer
Learning Objectives
- Identify the psychological mechanisms, such as cognitive dissonance and social proof, that influence the effectiveness of persuasive efforts.
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