Asked by Steph Dutting on Jul 24, 2024
Verified
Marcus wants to position his firm against his competitors. In doing so he should
A) never select a competitor in the same neighborhood.
B) avoid making the competitor's product look undesirable.
C) avoid looking too much like the competitor so as not to confuse the target segment.
D) avoid discussing the strengths of his product so that competitors won't be aware of his product quality.
E) avoid discussing the weaknesses of his competitors so they won't retaliate.
Position
The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.
Target Segment
A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.
- Distinguish the procedure and value of placing products or services in the market.
Verified Answer
RS
Rachel SchechterJul 27, 2024
Final Answer :
C
Explanation :
Positioning against competitors effectively involves differentiating one's offerings to avoid confusion among the target segment. This ensures that customers can clearly distinguish Marcus's firm from its competitors, based on unique features, benefits, or value propositions.
Learning Objectives
- Distinguish the procedure and value of placing products or services in the market.
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