Asked by Dulce Valencia on Sep 28, 2024
Market skimming is a short-term price objective that involves setting a minimum price that equals direct variable costs.
Direct Variable Costs
These costs vary directly with the level of production output, such as materials and labor, and are essential for calculating a product's profitability.
- Distinguish between different types of pricing objectives and their relevance to marketing strategy.
Learning Objectives
- Distinguish between different types of pricing objectives and their relevance to marketing strategy.
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