Asked by Courtney Morris on Jun 14, 2024
Verified
Marketers can most likely use the product life cycle concept as a tool for ________.
A) predicting sales trends
B) targeting niche consumers
C) conducting advertising tests
D) collecting data for product analysis
Product Life Cycle
The progression through successive stages of a product from introduction to growth, maturity, and decline, affecting marketing and management strategies.
Sales Trends
The direction and movement in sales performance over a specified period of time, providing insight into consumer behavior and market demand.
Niche Consumers
A select group of consumers with very specific preferences and needs that are different from the larger market.
- Understand the application and challenges of the product life cycle concept in marketing strategies.
Verified Answer
Learning Objectives
- Understand the application and challenges of the product life cycle concept in marketing strategies.
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