Asked by Princess Lockett on Aug 01, 2024
Verified
Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
A) social graphics,intuitional data
B) demographics,psychographics
C) crowdsourcing,regionalism
D) psychometrics,cryptography
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing or policy-making purposes.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Quantifiable Characteristics
Attributes or features of an object or project that can be measured and expressed numerically.
- Develop an understanding of and distinguish the assorted types of information used in the analysis of audiences, comprising demographic and psychographic data.
- Recognize the critical importance of persuasion techniques in business conversations and pinpoint effective strategies for crafting persuasive communications.
Verified Answer
Learning Objectives
- Develop an understanding of and distinguish the assorted types of information used in the analysis of audiences, comprising demographic and psychographic data.
- Recognize the critical importance of persuasion techniques in business conversations and pinpoint effective strategies for crafting persuasive communications.
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