Asked by Raman Hundal on Jun 23, 2024
Verified
Marketers want to use experts, such as medical doctors, because they would seem to be effective at changing attitudes toward utilitarian products such as headache pills or liniments. Viewers who trust them realize the products have ________ and need reassurance that they will work.
A) low credibility risk
B) high social risk
C) high performance risk
D) low knowledge bias
Utilitarian Products
Goods that are primarily purchased for their practical uses and the functions they serve rather than for aesthetic or emotional reasons.
High Performance Risk
High Performance Risk refers to the potential for loss or adverse outcomes associated with products or services that are expected to perform at an advanced or superior level.
Attitudes
A psychological tendency reflected by the evaluation of a particular entity with some degree of favor or disfavor.
- Understand the role of credibility, attractiveness, and risk in persuasion.
Verified Answer
Learning Objectives
- Understand the role of credibility, attractiveness, and risk in persuasion.
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