Asked by Chrisstin Jones on May 13, 2024
Verified
Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z
Digital Technologies
The range of electronic tools, systems, devices, and resources that generate, store, or process data, including social media, online gaming, multimedia, and mobile phones.
Generation Z
The demographic cohort following Generation Y, typically defined as those born from the mid-1990s to the early 2010s, known for being digital natives.
Social Media
Media content used for social interactions such as YouTube, Facebook, and Twitter.
- Acquire knowledge about the theory of generational groups, including their unique characteristics, principles, and buying habits.
Verified Answer
Learning Objectives
- Acquire knowledge about the theory of generational groups, including their unique characteristics, principles, and buying habits.
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