Marketers would most likely use ________ research to come up with ideas for new strategies and opportunities or to generate specific issues for future research.

A) causal
B) exploratory
C) descriptive
D) experimental

Exploratory Research

A method in research used to investigate a problem that is not clearly defined by gathering preliminary information that will help to define issues and suggest hypotheses.

Causal Research

A form of market research that seeks to determine the cause-and-effect relationships between variables, often through experiments or observational studies.

Descriptive Research

A research method focused on describing characteristics of a population or phenomenon being studied, without influencing variables.