Marketers would most likely use ________ to determine if a change in price is responsible for a change in sales.

A) causal research
B) demographic studies
C) exploratory research
D) predictive techniques

Causal Research

A type of market research used to understand the cause and effect relationship between variables, typically to identify why something happened.

Sales Change

The variation in the quantity of products or services sold by a company over a specific period, which can indicate market trends and business performance.