Asked by Unbox Chemistry on May 27, 2024
Verified
Marketing ethics refers to the ethical situations that are specific to the domain of marketing relating to societal, global, or individual consumer issues.
Marketing Ethics
Principles and standards that define acceptable conduct in the marketing of goods and services.
Societal Issues
Refers to the challenges and problems that affect a large number of individuals within a society, impacting their well-being and social functioning.
Consumer Issues
Problems or challenges faced by individuals in the marketplace, related to the purchase, use, or disposal of goods and services.
- Differentiate among the concepts of business ethics, marketing ethics, and corporate social responsibility.
Verified Answer
JH
Jason HanceJun 01, 2024
Final Answer :
True
Explanation :
Marketing ethics involve ethical issues that are unique to the domain of marketing and relate to various societal, global, or individual consumer issues.
Learning Objectives
- Differentiate among the concepts of business ethics, marketing ethics, and corporate social responsibility.