Asked by Jessica Alonso on Jul 02, 2024
Verified
________ marketing is based on the idea that important customers require constant attention.
A) Transaction
B) Relationship
C) Quality
D) Transformational
E) Partnership
Transaction Marketing
A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.
Relationship Marketing
A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.
Quality Marketing
Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.
- Understand the concept and importance of relationship marketing.
Verified Answer
Learning Objectives
- Understand the concept and importance of relationship marketing.
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