Asked by Nicole Mowatt on Jun 23, 2024
Verified
Marketing issues such as advertising, image, and promotion are important to quality because
A) they define for consumers the tangible elements of a service.
B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
C) they educate consumers on how to use the product.
D) they make the product seem more valuable than it really is.
E) they raise expenses and therefore decrease profitability.
Intangible Attributes
Characteristics of a product or service that cannot be physically touched or measured but influence consumer perception and value.
Tangible Elements
Physical or concrete components that can be seen, touched, and measured, as opposed to abstract or theoretical elements.
- Explain the importance of marketing in defining and enhancing the perceived quality of services and products.
Verified Answer
TS
Trevor SchmidtJun 24, 2024
Final Answer :
B
Explanation :
The intangible attributes of a product or service, which are often not immediately apparent to consumers, can be effectively communicated and defined through marketing efforts such as advertising, image, and promotion. This helps bridge the gap between what the product/service offers and the consumer's understanding of those offerings.
Learning Objectives
- Explain the importance of marketing in defining and enhancing the perceived quality of services and products.
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