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Asked by Emmanuella Edoka on Jun 04, 2024

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________ marketing refers to the spread of promotional messages from one audience member to another.

A) Ambush
B) Proximity
C) Reality
D) Viral

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the Internet or email, to influence the behavior of a large population.

Promotional Messages

Messages designed to inform, persuade, or remind potential buyers about a product or service in order to influence their opinions or elicit a response.

  • Learn the principles of viral marketing and conversation marketing.
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Zybrea KnightJun 05, 2024
Final Answer :
D
Explanation :
Viral marketing is a marketing technique that involves the use of pre-existing social networks to promote a product, service, or content. The term "viral" refers to the spread of the promotional message from one person to another, similar to the spread of a virus. This type of marketing can be achieved through various forms of media and can result in a significant increase in brand awareness and sales.

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