Asked by Tingting Cheung on Apr 26, 2024
Verified
Marketing research links marketers to suppliers.
Marketing Research
The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.
Marketers
Professionals who are involved in the process of promoting, selling, and distributing a product or service.
Suppliers
Businesses or individuals that provide goods or services to other companies or end consumers.
- Recognize the primary purpose of marketing research in the business context.
Verified Answer
ZC
Zohaib ChaudhryApr 29, 2024
Final Answer :
False
Explanation :
Marketing research links marketers to consumers by providing data and insights about consumer needs, preferences, and behaviors, not directly to suppliers.
Learning Objectives
- Recognize the primary purpose of marketing research in the business context.
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