Asked by Xavier Alexandre on May 08, 2024
Verified
Mars, Inc., makers of Snickers candy bars launched its You're Not You When You're Hungry promotion campaign. The company's television commercials portrayed regular people disguised as celebrities behaving badly because they were hungry. Along with the commercials, print ads were released featuring inversion illusions showing the difference between someone whose hunger is satisfied and someone whose hunger is clearly not. In addition, the print ads included a coupon for a Snickers candy bar. This type of promotional strategy is referred to as
A) integrated promotion communications.
B) an integrated promotion mix.
C) an integrated marketing concept.
D) an integrated advertising mix.
E) integrated marketing communications.
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing channels to provide a clear, consistent, and compelling message about an organization and its products.
Promotional Strategy
A plan to increase awareness, interest, and sales of a product or service through various marketing tactics and channels.
Inversion Illusions
Visual phenomena where the perception of an object or scene is flipped, causing the brain to interpret it in an opposite manner from reality.
- Understand the concept and importance of integrated marketing communications.
Verified Answer
Learning Objectives
- Understand the concept and importance of integrated marketing communications.
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