Asked by Taylor Peimbert on May 16, 2024
Verified
Mary Kay Cosmetics Company provides a good example of ____.During elaborate awards ceremonies,gold and diamond pins,fur stoles,and the use of pink Cadillac's are presented to salespeople who achieve their sales quotas.
A) rites of degradation
B) rites of engagement
C) rites of integration
D) rites of enhancement
Rites of Enhancement
Ceremonial activities or rituals intended to improve the status or position of an individual or group within an organization.
Mary Kay Cosmetics
An American multi-level marketing company that sells cosmetic products.
- Understand the importance of rites and rituals in strengthening or altering the culture within organizations.
Verified Answer
AA
ariii arianaaMay 21, 2024
Final Answer :
D
Explanation :
The described awards ceremonies in Mary Kay Cosmetics Company serve as an example of rites of enhancement, which are used to recognize and celebrate the achievements of individuals within an organization. The use of expensive materials such as gold and diamonds, as well as the iconic pink Cadillac, emphasizes the value and prestige associated with reaching high sales quotas and reinforces the idea of success within the company.
Learning Objectives
- Understand the importance of rites and rituals in strengthening or altering the culture within organizations.