Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer.What is this approach to targeting?

A) niche marketing
B) differentiated marketing
C) concentrated marketing
D) undifferentiated marketing

Undifferentiated Marketing

A marketing strategy in which a company chooses not to segment its market and targets the entire market with one offer or marketing mix.

Market Segment Differences

Refers to the distinct variations and characteristics that distinguish one market segment from another, allowing businesses to tailor their strategies.

Mass Marketers

Companies or entities that target large, broad markets with their products or services, often using mass media for promotion.