Asked by Vaishnavi Surnis on Jun 20, 2024
Verified
Matthew served a new wine cooler to guests who complimented his choice. Matthew will be likely to buy that brand again because he now knows that guests will praise his choice. His learning is an example of operant conditioning.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
Wine Cooler
A beverage made from wine and fruit juice, often carbonated and served chilled.
Guests
Individuals who are invited to visit or stay in someone's home or are customers in a hotel or other establishment.
- Differentiate among the varieties of reinforcement (positive, negative) and examine their impact on consumer actions.
Verified Answer
MN
mehdi nickoueiJun 20, 2024
Final Answer :
True
Explanation :
Matthew's likelihood to buy the same brand again due to positive feedback (compliments) from his guests is an example of operant conditioning, where behavior is influenced by its consequences (in this case, positive reinforcement).
Learning Objectives
- Differentiate among the varieties of reinforcement (positive, negative) and examine their impact on consumer actions.
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