Measuring corporate social responsibility efforts includes examining the impact on end-recipients as well as how ______ perceive the activities.

A) competitors
B) stakeholders
C) researchers
D) PR professionals

Measuring the impact of corporate social responsibility efforts involves examining how stakeholders perceive the activities. Competitors are not relevant to the impact of CSR efforts, researchers may play a role in the evaluation, but they are not directly involved in measuring impact, and PR professionals may be involved in promoting CSR efforts, but they are not typically responsible for measuring their impact.