Asked by Michael Thamms on Jul 29, 2024
Verified
Mervin Jacob sells professional barbeque grill equipment to high-end restaurants. His products come in different sizes and specifications. When he called on Grill Kingdom, a popular barbeque restaurant, he was determined to sell at least one of his top-end grill pro machines. Jacob decided his ________ even before his sales call.
A) selling proposition
B) marketing plan
C) FAB plan
D) objective
E) prospect
Sales Call
A communication or visit made by a sales representative to a potential or existing customer with the aim of selling products or services.
Top-End Grill
A high-quality grill that is often placed at the top of a product line, featuring superior materials, features, and performance.
Selling Proposition
A unique value or benefit that a product or service offers to distinguish it from competitors, also known as Unique Selling Proposition (USP).
- Acquire knowledge about the intention and parts of sales call objectives.
Verified Answer
GF
Griffin FergusonAug 04, 2024
Final Answer :
D
Explanation :
Jacob's determination to sell at least one of his top-end grill pro machines to Grill Kingdom before making his sales call indicates he had set a specific goal or target for that interaction, which is best described as his "objective."
Learning Objectives
- Acquire knowledge about the intention and parts of sales call objectives.