Michelle has a poor overall body image. Describe the concept of body cathexis, how it relates to negative perceptions of body image, and how it can alter consumption.

A person's feelings about his or her body can be described in terms of body cathexis. Cathexis refers to the emotional significance of some object or idea to a person, and some parts of the body are more central to self-concept than others.
Consumers who have negative feelings about their body often have negative perceptions of body image. One study found that young adults were the most satisfied with their hair and eyes and had the least positive feelings about their waists. These feelings were also related to usage of grooming products. Consumers who were more satisfied with their bodies were more frequent users of such "preening" products as hair conditioner, blow-dryers, cologne, facial bronzer, tooth polish, and pumice soap.