Asked by Willie Alfaro Mora on May 29, 2024
Verified
More buyer power means
A) Buyers would find it easier to capture the value created
B) Buyers would find it more difficult to capture the value created
C) Buyers would not be able to capture any value created
D) None of the above
Buyer Power
The influence and negotiating power that consumers or purchasing agents have over sellers in an economic marketplace.
- Examine the elements that affect the influence of suppliers and purchasers in marketplaces.
Verified Answer
JS
Jihad SamadMay 31, 2024
Final Answer :
A
Explanation :
When buyers have more power, they can negotiate for better prices and more favorable terms, which means they are able to capture more of the value created. Therefore, option A is the correct choice.
Learning Objectives
- Examine the elements that affect the influence of suppliers and purchasers in marketplaces.