Neal is on a business trip to Brazil. His company is considering this market and it is his job to get a grasp on the symbols and ceremonies common to Brazil. What aspect of Brazil's culture is Neal assessing?

A) underlying values
B) visible artifacts
C) assumptions
D) opinions and beliefs
E) purchasing parity

Culture

The set of values, guiding beliefs, understandings, and ways of doing things shared by members of a society; exists on two levels.

Symbols and Ceremonies

Elements used within a culture or organization to represent ideas, values, or commemorate important events or achievements.

Brazil

A country in South America, characterized by its large geography, diverse culture, and significant role in the global market.