Neehara, who is being given the responsibility to meet certain sales targets for next year, is preparing a list of measures she will take to reach these targets. Her list includes such specific action items as preparing a log, checking the quality of inputs and outputs, pricing, and details about his advertising strategy. In this scenario, which of the following is Neehara creating?

A) goal
B) policy
C) plan
D) concept
E) objective

Sales Targets

Specific goals set for a sales department or individual salespeople, quantifying the amount of sales expected within a period.

Specific Action Items

These are clearly defined tasks or steps that need to be taken in order to achieve a particular goal or objective.

Advertising Strategy

A plan that outlines how a business will use promotions and media to communicate with its target market and persuade consumers to purchase its products or services.