Neptune Inc., a beverage company, makes use of unconventional, innovative, and low-cost marketing techniques to generate social buzz and maximum exposure. Given this information, it can be said that Neptune uses _____ to build awareness.

A) cloud marketing
B) evangelism marketing
C) word-of-mouth marketing
D) guerilla marketing

Guerilla Marketing

Marketing through unconventional, innovative, low-cost means to generate social buzz and maximum exposure.

Marketing Techniques

Strategies and tactics employed by businesses to promote and sell their products or services effectively.

Social Buzz

The widespread talk or attention on social media platforms regarding a particular topic, brand, or event.