Asked by Sumaiya Bharadia on Sep 28, 2024
New product development begins with ________.
A) business analysis
B) concept testing
C) idea generation
D) test marketing
Idea Generation
The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.
Test Marketing
The process of launching a product in a limited market to evaluate its viability before a broader release.
Concept Testing
The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.
- Comprehend the process of developing new products and its various stages.
- Comprehend the difficulties and tactics involved in the generation and selection of ideas.
Learning Objectives
- Comprehend the process of developing new products and its various stages.
- Comprehend the difficulties and tactics involved in the generation and selection of ideas.
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