Asked by Ebenezer Akinoluyemi on May 02, 2024
Verified
Nordstrom, the fashion retailer, is installing software in its 137 stores that will help the company gather customer preferences and product information. The software will assist the store's salespeople to understand each customer as a person with unique wants and needs. Nordstrom is helping its salespeople create ________ with the store's customers.
A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic customer relationships
E) joint decision-making alliances
Customer Preferences
Individual tastes or choices of consumers that influence their purchasing behavior.
Strategic Customer Relationships
Building and maintaining long-term interactions with customers to understand their needs better and create mutual value over time.
- Recognize the fundamental tenets of professional sales and the significance of developing strategic relationships with customers.
Verified Answer
ZK
Zybrea KnightMay 05, 2024
Final Answer :
D
Explanation :
Nordstrom's initiative to install software for gathering customer preferences and product information to better understand each customer's unique wants and needs is aimed at creating strategic customer relationships. This approach focuses on building long-term relationships where the salespeople can offer personalized service and recommendations, enhancing customer loyalty and satisfaction.
Learning Objectives
- Recognize the fundamental tenets of professional sales and the significance of developing strategic relationships with customers.
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