Asked by Yujing Huang on May 13, 2024
Verified
Oliver is conducting market research for a large pharmaceutical company. During discussions with study participants they are concerned about who will see their response. What should Oliver discuss with the participants in order to help ease their concerns?
A) companies will cease to do research.
B) how the company performs data visualization.
C) the company's ethical guidelines.
D) individuals will be less willing to participate in research.
E) research results will be suspect.
Ethical Guidelines
A set of principles designed to guide decisions and actions by ensuring they conform to accepted standards of conduct.
Participant Concerns
The issues, worries, or challenges that participants in a study, project, or any collective activity might have.
Study Participants
Individuals who take part in research studies, providing data and insights through their involvement.
- Comprehend the ethical standards and considerations pertaining to marketing research, focusing on privacy concerns, biases, and ethical conflicts encountered by investigators.
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Learning Objectives
- Comprehend the ethical standards and considerations pertaining to marketing research, focusing on privacy concerns, biases, and ethical conflicts encountered by investigators.
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