Omnichannel retailing has many potential advantages, but it also has challenges. What are they?

Integrated CRM, brand image, pricing, and the supply chain. To have the most effective omnichannel operation, an integrated CRM system with a centralized customer data warehouse should have information that allows retailers to efficiently handle complaints, expedite returns, target future promotions, and provide a seamless experience for the customer. Retailers also need to provide a consistent brand image across all channels. The most difficult factors to control are pricing and the supply chain, since different channels require completely different pricing and customer service.