Asked by Olivia Joyner on May 06, 2024
Verified
On a chilly winter day Michael was walking by a kiosk that sold vacation packages to the Bahamas. There were pictures of sunny skies and beautiful beaches. He imagined himself on those warm and inviting beaches. The next thing he knew, he had purchased a five-night cruise ticket to Bahamas for a mid-winter getaway. Which of the following heuristics triggered Michael's decision to buy the ticket?
A) "Us vs. Them"
B) simulation
C) availability
D) power differential
Simulation Heuristic
A cognitive process where individuals predict the frequency of an event based on how easily they can imagine it happening.
Vacation Packages
Pre-arranged travel plans that combine elements such as accommodations, transportation, and activities, typically offered at a bundled price.
Mid-Winter Getaway
A vacation or short break taken during the winter months, often to a warmer location to escape the colder weather.
- Identify and characterize several cognitive shortcuts such as anchoring and adjustment, stereotyping, availability bias, the simulation approach, affect bias, and satisficing.
Verified Answer
Learning Objectives
- Identify and characterize several cognitive shortcuts such as anchoring and adjustment, stereotyping, availability bias, the simulation approach, affect bias, and satisficing.
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