Asked by Megan Carlson on May 21, 2024
Verified
On some websites, customers have the opportunity to download a sample or chapter of an e-book prior to purchasing it. Which objective of the 4E framework does this fulfill?
A) engagement
B) energy
C) excitement
D) experience
E) education
E-book
A digital version of a book designed to be read on computers or specialized e-book readers.
Download
The process of transferring data, files, or software from a remote system to a local computer or device.
Experience
The knowledge or skill acquired by a person over time through direct involvement in or exposure to events, situations, or activities.
- Acquire knowledge about the 4E framework of social media marketing and its impact on marketing strategy formulation.
Verified Answer
MA
Muhamad AzamuddinMay 22, 2024
Final Answer :
D
Explanation :
Offering a sample or chapter of an e-book allows customers to experience the product before making a purchase decision, aligning with the "experience" objective of the 4E framework.
Learning Objectives
- Acquire knowledge about the 4E framework of social media marketing and its impact on marketing strategy formulation.
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