Asked by Grace Gallagher on May 27, 2024
Verified
One example of a customer loyalty program is
A) a "frequent diner" restaurant card that offers a free appetizer for every $100 spent.
B) a quantity discount offered for large purchases at an office supply store.
C) access to seasonal sales on top-selling items.
D) an "everyday low price" policy on all products at a grocery store.
E) an extensive customer service training program.
Customer Loyalty Program
A rewards program offered by a company to customers who frequently make purchases, designed to encourage ongoing business.
- Understand the significance of maintaining customer loyalty and implementing retention programs for sustained profitability.
Verified Answer
SB
Simran BhinderMay 27, 2024
Final Answer :
A
Explanation :
The "frequent diner" restaurant card offers a tangible reward for repeat purchases, which incentivizes customers to continue dining at the restaurant and earn more rewards. It also provides a sense of exclusivity for frequent customers, making them feel valued and more likely to continue doing business with the restaurant.
Learning Objectives
- Understand the significance of maintaining customer loyalty and implementing retention programs for sustained profitability.
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