Asked by Austin House on Sep 28, 2024
One factor that drives Facebook's success is that it allows users to share photos,live video,events,quizzes,etc.What is this exemplary of?
A) CRM.
B) Monetization.
C) Word-of-mouth communications.
D) Personal presence.
E) Social Object Theory.
Monetization
The process of converting something into revenue, often used in the context of earning money from websites, apps, or other digital assets.
Social Object Theory
A concept suggesting that social relations and interactions are organized around objects, such as shared interests or digital content.
Word-of-mouth Communications
Informal conversations consumers have about products, services, or brands, which can significantly influence perceptions and buying behaviors due to their personal and trustworthy nature.
- Understand the significance of social object theory on digital platforms.
Learning Objectives
- Understand the significance of social object theory on digital platforms.
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