Asked by Logan Tippett on Jun 16, 2024
Verified
One of the advantages of radio as an advertising medium is that it
A) is audio-only.
B) is cost-effective.
C) doesn't require marketers to segment an audience.
D) is good for complex messages.
E) has a long exposure time.
Radio Advertising
The use of radio broadcasts to promote products or services, taking advantage of the medium's wide reach to target specific demographics.
Cost-Effective
An action or strategy that provides the best possible outcome or value for the amount of money spent.
- Identify and tell apart various advertising media outlets.
- Gain insight into the methods for selecting appropriate advertising platforms based on the stages of product development.
Verified Answer
RI
Ryley InmanJun 19, 2024
Final Answer :
B
Explanation :
Radio advertising is considered cost-effective compared to many other mediums, offering a good return on investment by reaching a wide audience at a lower cost.
Learning Objectives
- Identify and tell apart various advertising media outlets.
- Gain insight into the methods for selecting appropriate advertising platforms based on the stages of product development.
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