Asked by Santiago Quirós on Apr 27, 2024
Verified
One of the aspects of the theory of reasoned action looks at the attitude toward buying, focusing on the perceived consequences of a purchase. It turns out that:
A) a positive attitude about a product always results in a positive result post-purchase.
B) knowing how someone feels about buying a product is more valid than merely knowing the person's evaluation of the product.
C) injunctive norms are always more effect than descriptive norms.
D) there is no definitive relationship between how someone feels about buying or using an product and its evaluation.
Theory of Reasoned Action
A framework for understanding the relationship between attitudes, intentions, and behaviors, emphasizing the role of cognitive reasoning in behavioral decision-making.
Attitude Toward Buying
Refers to a consumer's mindset or predisposition regarding the purchase of a product or service.
Post-purchase
Refers to activities and experiences that occur after buying a product or service, including customer satisfaction and loyalty.
- Highlight impediments to behavior anticipation through the application of the theory of reasoned action and Fishbein models.
Verified Answer
Learning Objectives
- Highlight impediments to behavior anticipation through the application of the theory of reasoned action and Fishbein models.
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