Asked by Viktoriia Gervasi on May 24, 2024
Verified
One of the most common marketing goals during the introduction stage of the product life cycle is to:
A) conduct test marketing studies.
B) maintain market share.
C) find new uses for the product.
D) engage in customer education activities.
E) spread misleading information about competing products.
Customer Education
The practice of teaching customers how to get the most value out of a product or service, enhancing their experience and satisfaction.
- Understand the targets and approaches pertinent to distinct phases in the product life cycle.
Verified Answer
AW
Ashley WattsMay 30, 2024
Final Answer :
D
Explanation :
During the introduction stage of the product life cycle, engaging in customer education activities is crucial to inform potential customers about the new product, its benefits, and how to use it. This helps in building awareness and stimulating demand.
Learning Objectives
- Understand the targets and approaches pertinent to distinct phases in the product life cycle.