One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

A) Validation.
B) Altruistic.
C) Immediacy.
D) Personal utility.
E) Affinity.

Personal Utility

Personal Utility reflects the personal value or benefit an individual derives from using a product or service, based on their unique needs, preferences, or satisfaction.

Validation

The process of confirming the accuracy or legitimacy of something through the provision of evidence or logical support.

Altruistic

Characterized by selfless concern for the well-being of others, often resulting in acts of kindness without expectation of personal gain.