Asked by Toàn Tr?n Khánh on Jun 05, 2024
Verified
One of the reasons marketers use loyalty segmentation is
A) the high cost of finding new customers.
B) government tax incentives.
C) accounting difficulties associated with identifying new customers.
D) rapid population increases.
E) the failure of micromarketing as a workable strategy.
Loyalty Segmentation
The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.
Micromarketing
A marketing strategy focused on a small group of highly targeted customers, tailoring products and marketing messages to their specific needs and preferences.
Population Increases
refers to the rise in the number of people in a particular area, affecting various aspects of society including demands for goods and services.
- Comprehend the importance of loyalty segmentation in enhancing customer retention and increasing profitability.
Verified Answer
Learning Objectives
- Comprehend the importance of loyalty segmentation in enhancing customer retention and increasing profitability.
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