Asked by Latresha Beans on May 20, 2024
Verified
One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.
A) operant conditioning
B) classical conditioning
C) vicarious learning
D) observational learning
Celebrity Endorsement
A marketing strategy where famous individuals are used to promote products, services, or causes due to their influence and appeal to the public.
Classical Conditioning
Classical conditioning is a learning process that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.
T-Mobile
A multinational telecommunications company known for providing a wide range of wireless voice and data services.
- Comprehending the fundamentals of classical conditioning.
- Explaining the nature of implicit attitudes and the influence of celebrity endorsements.
Verified Answer
JS
Jamie StithamMay 21, 2024
Final Answer :
B
Explanation :
Celebrity endorsement relies on classical conditioning by associating a product (neutral stimulus) with a celebrity (conditioned stimulus) to create a favorable response to the product.
Learning Objectives
- Comprehending the fundamentals of classical conditioning.
- Explaining the nature of implicit attitudes and the influence of celebrity endorsements.