Asked by Abena Opoku on May 11, 2024
Verified
Online retail stores such as Amazon and Blue Nile are slowly replacing brick-and-mortar stores as more people realize that online purchases save time and provide a wider choice of products.In this scenario,Amazon and Blue Nile are examples of
A) a promotional mix
B) disruptive innovations
C) guerilla marketing strategies
D) institutional advertising strategies
Disruptive Innovations
Innovations that significantly alter or disrupt the functioning of markets and industries, often displacing established market-leading firms and products.
Brick-And-Mortar Stores
Physical retail outlets located in buildings as opposed to online or virtual stores, offering face-to-face customer experiences.
- Identify instances and consequences of disruptive technological changes.
Verified Answer
DM
Dlamuka MinenhleMay 11, 2024
Final Answer :
B
Explanation :
Amazon and Blue Nile are examples of disruptive innovations because they have significantly changed the way consumers shop, challenging traditional retail models by offering convenience and a broader selection of products online.
Learning Objectives
- Identify instances and consequences of disruptive technological changes.