Organizations pursuing a focused cost leadership strategy seek a competitive advantage by concentrating on one special market segment and trying to offer customers in that segment a unique product.

Focused Cost Leadership Strategy

A business strategy where a company aims to be the lowest-cost producer within a specific niche or segment.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, innovation, cost structure, or customer service.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.