Overall, what is the difference between differentiation and positioning?

A) Differentiation is about the product whereas positioning is about the brand.
B) Differentiation is based on real differences between products, while positioning is completely perceptual.
C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
D) Differentiation is used in tangible goods, while positioning is used in services.
E) Differentiation focuses on differences among brands, while positioning is about differences among products.

Question

Renee Fromwiller · Accepted Answer

Final Answer : C, Explanation :  Differentiation involves creating tangible or intangible differences among products, whereas positioning is about how a product is perceived or positioned in the mind of the consumer.

Definitions

Learning Objectives

Learning Objectives

Related questions