Asked by Elisa Otero on Jun 17, 2024
Verified
P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n) :
A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.
Etic Perspective
is an approach in social sciences that analyzes cultures from an outsider's viewpoint, focusing on universal, cross-cultural truths rather than individual cultural specifics.
- Attain insight into the perspectives and methodologies in global marketing, with attention to cultural variances and similarities.
Verified Answer
BL
Brittany LaskeroJun 23, 2024
Final Answer :
B
Explanation :
The "Being a Girl" campaign by P&G offering the same content in 40 countries is an example of an etic perspective, which focuses on universal truths and behaviors across cultures, rather than adapting to individual cultural differences.
Learning Objectives
- Attain insight into the perspectives and methodologies in global marketing, with attention to cultural variances and similarities.
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