Asked by astrid truluck on May 16, 2024
Verified
Pacific Kayaks Ltd.provides ocean kayaks with distinctive qualities valued by customers.The company attracts customers because it sets itself apart from the competition.It is successful because it has access to leading scientific research on polyethylene,a very abrasion-resistant material used in the construction of its kayaks.The company also has a strong sales and marketing team and a corporate reputation for quality and innovation.What competitive strategy is Pacific Kayaks Ltd.using?
A) low-cost provider
B) differentiation
C) market niche with lower cost
D) focus strategy
Abrasion-Resistant
Refers to the capacity of a material to withstand wear, tear, or degradation from friction and continuous use.
Competitive Strategy
Strategic approaches that a company uses to gain a competitive advantage over its rivals in the market, such as cost leadership, differentiation, or focusing on a niche market.
Polyethylene
A common plastic polymer used in a wide variety of applications, known for its strength and flexibility.
- Detect and study different strategy categories (corporate, business, and competitive) and fathom their utilities.
- Clarify the idea of competitive advantage and the methodologies organizations implement to achieve it.
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Learning Objectives
- Detect and study different strategy categories (corporate, business, and competitive) and fathom their utilities.
- Clarify the idea of competitive advantage and the methodologies organizations implement to achieve it.
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