Patagonia has adopted a ________ approach to environmental issues, a synergistic use of resources to address key stakeholders' interests and achieve both organizational and societal benefits.

A) ​social entrepreneurship
B) ​cause-related marketing
C) ​strategic philanthropy
D) ​social enterprise
E) ​market orientation

Social Entrepreneurship

A practice of starting companies and other organizations to develop, fund, and implement solutions to social, cultural, or environmental issues.

Cause-related Marketing

A marketing strategy where businesses partner with causes or nonprofit organizations to promote a social issue or cause as part of their marketing efforts and to benefit mutually.

Strategic Philanthropy

Strategic philanthropy is a form of corporate social responsibility where companies align charitable activities with their business goals, often to achieve both social and business benefits.